With Covid-19 upon us, it goes without saying that the world is going through a crazy time right now and I have no doubt that everyone is experiencing a mixture of emotions.
However, having said that, it’s also times like this that we get to show what we’re made of as we continue to come together as a business community. Some businesses may feel stuck on what help they can offer to their clients, or perhaps it’s lack of ideas around keeping the business moving forward. I for one felt stuck, I was totally unprepared for this. Did I have an emergency plan in place? No! I’m not going to lie, it affected me – the doubts soon crept in as I contemplated whether I would have to shut up shop.
Moreover, as a heart-centred business owner I worried that if I continued to promote myself I would come across as if I was taking advantage of people, so I put my business on hold until I could fully rationalise everything. Now I’m back with a fresh outlook and I’ve realised that this is our time to shine our magic even more so. After all, there’s people out there that really need us in a time like this.
So here I am writing this blog to you, hoping to shine my magic in what I know will help you as a Coach in the Wellness industry to continue shining yours. With that said, here are 5 simple ideas that you could start to implement in your business today.
Don’t have time to read this fully right now? That’s OK, just click the image at the bottom to pin it and come back it later.
1) Host a free 5 day challenge to attract ideal clients via social media.
Platforms such as Facebook and LinkedIn work particular well. More information on how to run a 5 day challenge can be found here. Not sure what to run your challenge on? Here’s a handful of ideas for you:
- Raising online visibility
- Confidence building
- Anxiety and mental health
- Mindful productivity
- Healthy eating
- Fitness or yoga techniques
- How to create a gratitude diary or a vision board
- Sleep management and coping techniques
2) Turn your profitable content into a eBook:
As an expert in your field, you’ll have bundles of tips to share with your ideal clients to help solve their problem – you may already be sharing some of these as part of your social media content strategy. If so, the good news is that you’re already a step ahead as you may be able to re-purpose what you already have, whether that’s through existing blogs, social media posts, website, marketing emails or other resources. It’s a great way to not only shine your magic but to grow your email list too. Check out: 3 ways to use your eBook for your marketing campaign here.
3) Create a lead magnet.
As more and more businesses are going online, now might be the time to start thinking about a lead magnet. Whilst eBooks come under that, there’s a lot more that can be done such as; creating an online course, worksheets, membership sites, work-outs, guided meditations, audio clips and so much more. We could be missing out on something here…
Whilst a lot of people are worrying about their financials, this could be an opportunity to look at other revenue generating income activities.
4) Create a resource page.
How to support your clients through this crisis? Well, if you have lots of different articles, blogs, eBooks that will help them, this is a great opportunity to create a simple landing page to store everything in one place, saving you and your clients time finding where they are all. LinkTree works wonders as does Mailchimp. It’s not only a great resourceful way to help your clients, but it shows your support and pro-activeness too.
5) Create email campaigns.
There’s no better time to keep your existing and potential clients in the loop with your business movements, offers or helpful resources through email campaigns. You might even decide to start building your email list by creating an opt-in form which can easily be done in less than 30 minutes. Perhaps you’ve already been doing that, so what more can be done? Automation might be the next move for you – you might consider setting up a set of timely-action emails on the back of a lead magnet or eBook to keep your clients engaged.
Well that’s it from me for now, I hope I have managed to share some magic in one way or another.
I hope this has been of help. Please let me know your comments below 🙂
With love and care,
P.S. Check-out my online marketing pop-up shop here.
– what I call the home to all my magical goodness for all things creative marketing!